Dr Jo Melvin gave a lecture at a day exploring artists’ use of magazines and printed matter. She spoke about Barry Flanagan’s contributions to Studio International magazine. For the October 1970 issue Barry Flanagan submitted an artwork that doubled up as an advertisement. The advert stated that for a small fee you can get a copy of this black add, if you send it to his home address.
The ad was located beside the contents page – where you’d expect to find advertisements. In this way it becomes a subversive art piece posing as an advert, operating and existing between the space of advertising and artwork – raising interesting propositional questions.